Boost your profile with blogs, Twitter and LinkedIn, experts say
By Dana Hunsinger
@indystar.com
You’ve heard all the horror stories about ways social media can hurt your career — even get you fired.
That picture of you golfing that’s posted on Facebook the day you called in sick to work. The tweet where you ripped on your boss.
But surely there are ways to enhance your career by using all the new media that abound.
“Social media is so popular right now that you should and can definitely use it to advance your career,” said Tim Dugger, president and owner of Career Cafe. “Depending on the position, companies could actually be looking at the sophistication and knowledge of the way you use social media.”
Here are four ways to take advantage of new media in your career.
Blog, blog, blog.
One of the best ways to prove yourself in your career is to have a valid, functioning blog. It should have content relevant to your career and a positive spin on the profession you are in.
“It’s very similar to academia, where it’s publish or perish,” said Karl Ahlrichs, a human resource consultant “That biog? It makes you more useful to any employer.”
If you are in real estate, blog about home improvement If you are a financial planner, blog about retirement planning. It can be consumer-oriented information or more inside-the-profession “shop talk.”
Just be careful not to blog about your employer or your specific job without first clearing it with your boss.
“A blog is the way to form relationships using social networking, and relationships become currency.” said Ahlrichs. “They become valuable.”
Get linked on LinkedIn
So you think this professional networking site is so old news? Not even close.
“LinkedIn is strongly mined by recruiters when they are searching for people,” said Dugger. So be sure to get your profile up to snuff with as much career-enhancing information as you can, including professional references.
If you are searching for a job, ifs also important to include LinkedIn on your resume.
Use Facebook wisely
We all know employers may be checking up on workers via Facebook. So why not make them proud?
Include organizations you volunteer for or support. Write about examples of your skills, such as how you got along with a co-worker yesterday or an example of your solid customer service.”Drop little stories of how you were a team player,” said Dugger.
He also warns to be cautious on Facebook. There shouldn’t be a bunch of partying photos of you day after day. And it might be wise to limit the number and types of friends you accept
“If you have 1,000 friends, is that a good thing or a bad thing to employers?” he said. “A thousand contacts can come off kind of superficial.”
Be careful what you tweet
You just won an employee award? You just reached your sales goal?
It’s best not to jump on Twitter and tell the world. It comes across as boastful and arrogant, experts say.
While it might seem harmless, this Twitter phenomenon that lets anyone say in a few short sentences what they are doing at the moment really has little use in a career.
If you have a compulsion to tweet about your profession, make it less about you and more about the career itself.
